Parlec, Inc. Launches New Website

Rochester, NY, September 2008 – Parlec, Inc., a worldwide leader in tooling, workholding, and presetting solutions, is excited to announce the official launch of its developed website, parlec.com.

Parlec not only refreshed the appearance of its website to reflect its evolving brand identity, but made site-wide adjustments to enhance user interaction and overall experience. Parlec also added content to provide visitors with a more tailored experience, offering both application and industry specific information.

The decision to update its website reflects Parlec’s ongoing commitment to meeting the needs of its diverse customer base. “We serve a wide-range of industries with vastly different requirements and demands, said Jason Grady, Marketing Manager at Parlec, Inc. “It is important to exhibit a clear understanding of their individual environments.”

Parlec sees the website development as an ongoing process and plans to update site content as often as possible and continually find ways to increase visitor satisfaction. Parlec hopes the new site will engage visitors, as well as increase repeat traffic.

Parlec’s robust product catalog will remain the foundation of parlec.com, providing detailed information on its ever-expanding selection of tools and manufacturing solutions. User-friendly features such as the Distributor Login and the Find Your Nearest Distributor tool will also remain intact.

“We’re proud to unveil this new website as it clearly illustrates our growth and ability to adapt to a changing marketplace”, said Doug Woods, President of Parlec. “This is an exciting time for our company, and we look forward to continuing to build upon our success.”

Parlec.com was created by Archer Communications, Inc. The Rochester, NY based marketing communications agency has maintained the site, including technical and aesthetic developments and content and database management, since the late nineties.

About Parlec
Parlec, Inc., (www.parlec.com) a worldwide leader in tooling, workholding, and presetting solutions, offers more than 50 years of experience in CNC tooling innovation. The company provides a complete line of manufacturing products from its headquarters in Fairport, NY. Parlec offers unmatched levels of technology and support on a global basis with sales, engineering, manufacturing, and service throughout North America, Europe and Asia. Parlec’s product family, comprised of more than 8,000 individual products, includes solutions for toolholding, boring, tapping, driven and static tooling, presetting and workholding. Parlec currently has more than 30 patented processes and technologies.

For more information:
Jason Grady
Parlec, Inc.
585.425.4400
jasgra@parlec.com

Archer Communications, Inc.
(585) 461-1570
info@archercom.com

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